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Our Start | A Growing Reputation | Nordstrom Today |
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Our Start |
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In 1887, a 16-year-old boy left his home country of Sweden
for the promise of New York City. He arrived with only five
dollars in his pocket, unable to speak a word of English. His
name? John W. Nordstrom.
The first years in the land of opportunity were hard. To make
ends meet, young John labored in mines and logging camps
as he crossed the United States to California and Washington.
Then one morning in 1897, he picked up a newspaper and
read the front-page headline "Gold Found in the Klondike in
Alaska." The very next day, he made plans to head north.
Things were no easier in the Klondike. The labor was hard,
the terrain difficult, and there was an over-supply of eager
workers. But within two years, John had earned $13,000 in
a gold mine stake and returned to Seattle.
Back in the Northwest, John was eager to invest his money.
He had befriended a man while in Alaska, Carl Wallin, who
owned a shoe repair shop in downtown Seattle. It wasn't long
before the two decided to go into partnership and open a
shoe store together. |
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In 1901, the two opened their first shoe store,
Wallin & Nordstrom, in downtown Seattle. This was
the start of what would become the retail legend of
Nordstrom, Inc.
From the beginning, John's business philosophy was
based on exceptional service, selection, quality and
value. The company built a devoted customer base;
and in 1923, the partners added their second store.
In 1928, John Nordstrom retired and sold his share
of the company to his sons, Everett and Elmer. Carl
Wallin retired a year later and also sold his share of
the company to the Nordstrom sons. A third son,
Lloyd, joined the team in 1933. |
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A Growing Reputation Back to top |
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The company soon grew to become the largest
independent shoe chain in the United States. By
1960, Nordstrom had eight stores in Washington
and Oregon, and the downtown Seattle store
became the largest shoe store in the country.
By the early 1960's, the company was looking for
new ways to spread its wings. Venturing into the
clothing market, Nordstrom purchased Best
Apparel, a Seattle-based clothing store, in 1963.
Three years later, Nordstrom purchased a
Portland, Oregon fashion retail store and
merged it with their existing Portland shoe store.
For the first time, customers were greeted with a
selection of both shoes and fine apparel under a
new store name: Nordstrom Best. |
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Men's clothing and children's wear were added in 1966,
expanding the store to meet the wardrobe needs of the entire
family. Business prospered and within two years, two new
stores opened in Washington.
In 1968, the three brothers decided to retire and hand the
company over to the third Nordstrom generation. The company
was now led by Everett's son Bruce, Elmer's sons James and
John, Lloyd's son-in-law Jack McMillan and family friend Bob
Bender.
The company went public in 1971. Just two years later,
Nordstrom sales passed the $100 million mark and the
company was recognized as the largest-volume West Coast
fashion specialty store. This same year, the name was formally
changed to Nordstrom, Inc.
By 1975, the company had expanded into Alaska, and the first
Nordstrom Rack was opened in Seattle as a clearance center
for full-line store merchandise. Three years later, the company
moved into the competitive California market; and by 1988,
Nordstrom had made the big move to the East Coast with the
opening of a beautiful new store in Virginia. |
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Nordstrom Today Back to top |
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While Nordstrom was growing
nationally, it focused on catering
to customers' needs, individually.
Instead of categorizing departments
by merchandise, Nordstrom created
fashion departments that fit
individuals' lifestyles.
Today, Nordstrom has grown from
one downtown Seattle shoe store
into a nationwide fashion specialty
chain with renowned services,
generous size ranges and a
selection of the finest apparel,
shoes and accessories for the
entire family.
The company's philosophy has
remained unchanged for more
than 100 years since its
establishment by John W. Nordstrom
in 1901: offer the customer the best
possible service, selection, quality
and value. |
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